The Strategy and Tactics of Pricing Case Study Example | Topics and Well Written Essays - 1500 words - 1

The schema and Tactics of Pricing - Case Study ExampleThis should be made possible by ensuring that the sets offered by all the dealers atomic number 18 equal through auditing process (Kourdi, 2009). The company needs to make a staring(a) auditing of all the dealers to ensure that none of them sells the product either above or below the recommended company price of $12, 000. Customers must be made to understand that they can only get good after-sale support work from the local dealers and not the distant dealers. The dealers may be connected to a digital sale receipt programme that allows them to enter sales records and prices offered on the product. The same information should be reflected on the receipt given up to the customer (Frasco, 1991). The companys technical team must also follow up with the program to ensure that fabrication of data is made impossible. Steve Marsh can adopt rebranding of the PSX-360 product. The rebranding of the commodity entails a cast of aspect s. As it can be revea take that the external dealers atomic number 18 the main cause of deteriorating sales to Steves organization. The sound recording industry in which Pro-Audio operates seems to be taking the structure of a monopolistic competition where there are several numbers of sellers who are competing on same commodity or service. In this case, there are both first and atomic number 16 movers in quantity and price. All dealers have been identified to enjoy benefits of second movers (Gopalakrishnan, 2007). They have adopted high discounting techniques that have led to deteriorating sales in Pro-Audio. Consequently, the external dealers have led to the deterioration of the PSX-360 image within the market. Product rebranding entails changing on the products attributes such as color, name, adding aspects of the PSX-360 functionality, logo, advertisement themes and dodge that its marketers use in selling the product (Gopalakrishnan, 2007).