“Company Profile of Rahimafrooz Bangladesh Ltd”

Assignment ON Company Profile of Rahimafrooz Bangladesh Ltd. Submitted to Chowdhury Sifat Kamal Course instructor of Introduction to Business Department of Business Studies Prep ared by Fuad Mohammad Shah UG01-22-09-007 Kawsar Ahmed UG01-24-10-023 Md. Emdadul Hasan Santo UG01-24-10-001 bachelor of Business Administration Batch 24, Section A STATE UNIVERSITY OF BANGLADESH go steady of Submission 20th April , 2011 pic Company Profile of Rahimafrooz Bangladesh Ltd. pic Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh bound 01. Background Rahimafrooz Bangladesh Limited was conventional in 1950A.D. as a commerce company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a control company. In the new environment he had to start afresh. He had brusque capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him done all the difficulties with a remarkable triumph. He finally establishe d a small proprietary trading company named Rahimafrooz & Co, in Chittagong in 1950 which was by and by incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into several(a) trading items. Within 5 years, Mr.Rahim was able to enter into a sum venture with Lucas (UK) to set up a modern automotive shelling factory. He acquired the principal company Lucas Service Ltd in 1980 which is now cognize as Rahimafrooz Batteries Ltd. Apart from duty, he engaged himself in benevolent activities. entirely through his life he was respected for his values and caring attitude. aft(prenominal) a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial-grade trading of scarce items and gained valuable experience. In 1947, he decided to fly the coop to Chittagong to live in an environment of religious freedom. pic Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the Lucas filth name. Then from 1980 it got license from the England Lucas Company collaborating technological and information support. He passed away(predicate) on the 14th March 1982 in London leaving female genital organ his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, computer memory battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire Dunlop. today Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. trance To be leader in each market segment by being the most preferred supply source of quality products and operate with high school degree of customer delight. 03. Mission Statement 1. summation quite a little & value share 2. Reduce per unit distribution cost 3. Increase product portfolio 4. Strength distribution network 5. Ensure quality race with high level commitment 6. Benchmark customer avails. 04. Milestones 1954 Incorporated by Mr. A. C.Abdur Rahim 1959 Distributorship of Lucas Battery 1978 Exclusive distributorship of Dunlop tyre 1980 acquisition of Bangladesh operations of Lucas UK 1985 graduation exercise manufacturing business of industrial battery 1985 Pioneering Solar Power in collaboration with BP 1992 First ever battery exports to Singapore 1993 Launched Rahimafrooz Instant Power System 1994 Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. 1997 Attained ISO 9002 certification for RBL operations 2000 First India office undefended in Ahmedabad 2001 portion outed Bangladesh Enterprise of the Year 2001 Attained ISO 140011996 for RBL operations 2001 Launched Agora the get-go ever retail chain 2002 Launched Rahimafrooz susceptibility Service promoting distributed power 2003 establish Rahimafrooz CNG Ltd. 2003 bootyed National Export Trophy 2004 Metro net Bangladesh, a theatrical role optic based digital solution provider for datacommunication, launchedin joint venture with Flora Telecom 2004 Received McGraw-Hill Platt Global Energy Award for Renewable Energy 2004 The Group celebrated its 50th day of remembrance on April 15, with a renewed, enhanced commitment to being successful patch upholding its core values 2006 Received the Ashden Award for Sustainable Energy 2009 established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators exceptional 2009 Rahimafrooz launchedmulti suckerconsumerelectronicsoutletUREKA 2009 Rahimafrooz launched world renowned consumer electronics brandDaewoo 2010 Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. 05. Product & Service Products Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUB RICANTS etc). The brands that Rahimafrooz launch are given below pic Service Rahimafrooz Bangladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. present the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system.The complaints are also solved and handle from here. pic 06. Organization chart pic 07. Awards & Achievements pic picpic Asias Best Brand Asias Best EmployerC& FE,CSR CMO Award 2010 CMO Award 2010Award 2008 pic picpic Brand LeadershipAshden Award National Export Trophy Award 2008 Award 2006 Award 2001-2002 08. Delivery Network The manufacturer and wholesaler essential decide how to distribute their products. Working through the whole sellers, dealers or agents mainly is easiest way of entering in the market.Whole sellers and dealers consider about cost and commerce flow, commission before keeping a product in the store. placement is less a concern for products or services that customers a re unforced to go out of their way to find. 08. 1 Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley & Sons, Inc. ) 08. 2 Retailers Traditional seat to home, general stores, single line stores, specialty shops, department stores, catalog retailers, be after shopping centers The Mass Marketers Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley & Sons, Inc. ) 08. 3 WholesalersDefinition Wholesaling is concern with the activities of those persons or establishments who sell to retailers and some other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the manufacturer perspective provide part of selling Four strategies can be produced through the tows matrix. SO st rategy represents internal strength to take profit with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the little terror by the strength.WT strategies are defensive tactics directed at trim back internal weakness and avoiding external threats. 09. Advertising & Promotion pic Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and persuade message about the organization and its products. picRahimafrooz is using all kinds of promotional establish including Print Media Broadcast media Outdoor Media Internet & Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford ofthe company. They are crowing advertisement on the news paper, they are also publishing on that point own newsletter service through by them. pic picPromotion, in its broadest sense, provides exceptional incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to incite gross sales or purchase a product. (Principal of marketing 8th reading Philip Kotler, Gary Armstrong) 09. 1 TRADE SALES onward motion TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them much effectively. 09. 2 TYPES OF SALES PROMOTIONSSamples (offer consumer for trail), Coupon (certificate that gives purchaser savings), Cash refund (Refund money who send a proof of purchase), worth pack (Reduce price marked by producer), Patronage reward (reward for reparation use), Di scounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3 PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, distinguishable sizes of established products. Study identified from the net that Burger big businessman with the Lion King movie was offered few years back in USA. 10. SWOT outline The SWOT analysis is a valuable step in your situational analysis.Assessing your sign of the zodiacs strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1 Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o win higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o subject to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2 helplessness o The major weakness of Rahimafrooz is the internal conflict of the management.Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very impregnable team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o view of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes outcome for the employee. 10. 3 Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to growth more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose out standing performance in their respective area. 10. 4 Threat o Major threat arises from the new entrants. o many an(prenominal) competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, braggart(a) gift by the competitor may threaten position of Unilever. o Following the same strategy by the competitors. o Worsening integrity and order situation of the country. o Availability of the substitute product in the market. MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER market MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C & F MANAGER NI SYSTEM DIRET SALE RETAIL MGR