Business Plan for Sushi Restaurant

Business figure for Oyi-Shi Sushi Restaurant By Hongying Cai Cover Letter Dear Investor Youre looking at a bloodline plan for one of the finest and best Sushi eating place what provide take place in down town Manhattan. The restaurant is specific all in ally located at the state Zero, where rachis in the old days, the finest place. Right now the government is rebuilding the World sell Center, which means wealthy people ar coming back to down town Manhattan. This is a great opportunity to start a restaurant around the area, since the population provide significantly increase due to the rising of a 105 stories skyscraper.Oyi-Shi sushi restaurant is design for consumer to prepare a relaxed and enjoyable environment for brunch, lunch, happy hour, and dinner. We serve variety style of Japanese sushi, Such as Aburi Sushi, Gunkan-Maki, Maki Sushi and Nigiri Sushi, sum different selections of beverages. Oyi-shi restaurant forget be able to occupy over 40 guess, and a Bar, which will accommodate 15 people. Executive analysis Sushi restaurant industry had grown enormously in United State during last decade. As of now days, in that respect are approximately 30,000 throughout 50 states, There are over 200 sushi restaurant located in New York.The purpose of this business plan is to find investor or a partner to start off the business. Oyi-Shi Sushi Bar and Grill is a high-end sushi restaurant and bar located at Ground Zero, Seeking to provide client with a pleasant environment for dinning or happy hours. Plus we would like to satisfy customer with our descent sushi catering and variety selection of sushi styles. Company Back Ground Oyi-Shi sushi restaurant Inc. is a New York base corporation, Will be register under the State of New York. Restaurant is initially found by HongYing Cai, and seeking to have a partner. Mr. Cai will obtain 55% of the business.There are overwhelming competitions in restaurant business. In New York City, there are over thousands of restaurant percentage different food or caterings. Another obstacle for sushi restaurant is raising price in seafood. According to IBIS World, sushi restaurant industry is facing a reduction in revenue of 3. 4% each year. However there are still opportunities for sushi restaurant business. The project for rebuilding World Trade Center will have a significant increase of population in down town Manhattan. With increase in population there is a need for food. focal point Team Overall restaurant will be managed by HongYing Cai.I have over 7 long time of working experience in restaurant industry. Plus majority of my relatives are restaurant owner, they can give me advises on managing the restaurant. For chief, I will hire 2 Japanese sushi chief, who had at least 5 years of experience on making sushi catering, plus 2 sushi helpers, with at least two year in experience. Well hire 7 waiters or waitress. 3 of them will doing daily shift, 4 of them will have the night shift, each of the waiter or waitress need to be very polite to the customer and mobile in English, bonus if speaking other language, Japanese or Chinese is preferred.Financial Plan There are no loans make in the starting of the business, all capitals had came from founders and the partner. General assumptions of Federal tax rate are around 33%, and sales tax rate is around 5%. These tax rates are fixed for all 5 years projection. We also assume that the average sales of the restaurant increase about 15% each year. We also Assumes that the run cost is around 45% of the good sold. Year 1 Year 2 Year 3 Year 4 Year 5 gross revenue $1,440,000 $1,656,000 $1,904,400 $2,190,060 $2,518,569 Operating Cost $648,000 $745,200 $856,980 $985,527 $1133356 EBITA $792,000 $910,800 $1,047,420 $1,204,533 $1,385,213 Tax, Interest rate and $300,960 $346,104 $398,020 $457,723 $526,381 depreciations Net Profits $491,040 $564,696 $649,400 $746,810 $858,832 Capital Required Oyi-Shi sushi restaurant will start o ff with $400,000 capitals.Following table will depute how this capital will be used Project Start off Cost Initial Lease Payment and Deposits $50,000 Working Capital $150,000 FF&E $50,000 Leasehold improvement $15,000 Security deposit $10,000 Opening supplies $15,000 Company vehicle and lease deposit $40,000 Marketing budget $50,000 Miscellaneous and Unforeseen Cost $20,000 Total $400,000 Marketing Plan The Objective of this merchandising plan is to maximize the visibility of the business in the surrounding area. By doing so, I will use a come of marketing strategies that will allow the Sushi Restaurant to easily target men and women within targeted market. These strategies include traditional print advertisements and discounts offered as a part of a deluxe opening campaign. Below is a description of how the business intends to market its services to the general public.The Company also intends on hiring a local public dealings firm that will promote reviews and ar ticles about the restaurant, its cuisine, and relevant hours of operation and pricing. I will invite local food critics to the Companys Sushi Restaurant position in order to generate positive publicity about the restaurant. The Company will maintain a sizable amount of print and traditional denote methods within local the local market to promote the sushi and Japanese cuisine products that the Company is selling. At the onset of operations, the Company will distribute an expansive number of coupons for lower priced fare within local circulars Location Analysis I had picked area around Ground Zero, as the location of the Oyi-Shi Sushi restaurant.Primary reasons are rebuilds of World Trade Center. According to the Port Authority of NY and NJ, this newly raising skyscraper is five major skyscrapers at downtown Atlanta, providing Class A Office space. Plus there will be worlds most significant memorials and museums, which means there are good amount of tourist. Reports from Port Author ity of NY and NJ also indicated there will be 250,000 people and over 200,000 commuters using the World Trade Centers transportation hub. Manufacturing plan In order to provide customer with the best food, I decided to import the seafood and other goods needed to serve the customer every 3 days. I will have 3 better-looking refrigerators to store these goods.Each of the refrigerators will be store with different goods, for example, all seafood will be store within one particular refrigerator with temperatures under the manoeuver to make sure the condition of the seafood is in good standing. Appendix Sushi Restaurants in the US Industry Market Research Report Now Available from IBISWorld. PR Web. April 12, 2012. December 10, 2012. http//www. prweb. com/releases/2012/4/prweb9393316. htm Sushi. Wikipedia. December 15, 2012. December 15, 2012 http//en. wikipedia. org/wiki/Sushi World Trade Center A Roadmap Forward The Port Authority of NY and NJ. October 2, 2008. December 15, 2012. http//www. panynj. gov/wtcprogress/pdf/wtc_report_oct_08. pd